Following conventions, Mercedes-Benz (or their marketing team, or they being a namesake [for IMG Fashion if you're counting], the real fashion team’s marketing team) is campaigning this (New York Fashion) week to be election-themed. But will it be unconventional? Does the business of fashion want change and democracy? Are we to see indie designers given big shots, or fan submissions down the catwalks?

What the industry wants is not exactly inspired by Obama’s hope for change. Their idea of changing is putting on decade old trends anew, buying enough purses to swap daily, etc. Recycling and upgrading isn’t change, it’s all more of the same.

© 2008 IMG Fashion

The only thing I can say is this is a cute marketing play with colorful graphics.

There’s rarely even innovation among the favored fashion, when even most glorified designers put out nothing much that’s unique, freshly-flattering, or jaw-droppingly intricate. The IT bags today are mostly 2, 3, 4.0s of yesteryear.

Some of this is fine, and a lot of fashion is fun, but I do wonder, with slogans such as, “Hope. Change. Shoes.” which party, aside from coke-floating after-parties, no which political party is the fashion industry a part of? Hint: it’s a big business.

I suppose that’s why it’s all likely to be the same, because conservatism is that, and they do “proclaim” experience matters. New styles from fresh faces - why - those designers have no “foreign policy experience” (outsourcing to China for the cheaps), “no executive experience” (owning companies or just plain having wealth) - and in the economy we’ve been in — fair-trade, handmade, eco-grade, or any other trademarks of the (aspiring) leaders of our (fashion) future — can’t be done.

Does this mean Obama would help aspiring designers and even those wanting to dress with individuality? Well, it should help us afford our groceries, at least, which can’t hurt our business or shopping pursuits - except our chances at modeling - but supermodels are “huge” (tiny) members of the conservative big business of apparel, anyway - we don’t want to be that.

So as the fashion new media, what should bloggers cover in the coming weeks of elegance-on-parade? Would you review in the same old voice as the others of past, or reach for significant inspiration? Perhaps since the powers-that-be decided to - almost naively - dress the event in flags vs. cashmere, in message buttons vs. billboards or leaderboards - in this time of progressive change — should we show the same scrutiny as to presidential candidates? Even less strictly would be harsher than usual. I say so, because this is our business, our livelihoods, our class standing, our passion, and what we hope to be art - it’s important to us and it impacts us, but also the rest of the economy - and is therefore important to our nation, world, and this actual historic election.

by Designer Ella on September 5, 2008

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