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Archive for July 10th, 2007

Designer using other IT Brand’s Signature Pi-èce?

July 10, 2007 by Designer Ella

Is just really stupid.

Hopefully by accident, Miu Miu (by Miuccia Prada) has put out a common-styled black heel. Okay, no big “designer design” in that, not her own or anyone’s … but then - yes, that’s the red sole of famed Louboutin!

Hmm, now I bet the entire shoe is starting to look a tad familiar, perhaps.

Red Sole Copy by Miu Miu
Caught “Red Soled!”

OK no-name bargain cheapo companies ripping off IT looks is a no-brainer. People want the “cool” look effortlessly, and businesses want their cash.

But even as an accident—and who doesn’t know about Christian’s red sole? Come on!—a big name designer copying another brand’s claim-to-fame detail is really .. really .. really dumb.

It’s about advertising. Only the hugest of fans will probably recognize your shoe on the street. Most people who know anything about designer fashion might just think it’s Louboutin (or a copy, but they still think of that designer). This is advertising for the competition. I guess, since this was approved and is now for sale, you guys get what you deserve if this turns back on you.

(Oh and by the way, I don’t think this pump would have fooled me. Uh-uh, no, I don’t think so. No sir. :-) )

*Via* Counterfeit Chic

*Update:* Louboutin’s camp is now trademarking the red sole.

 

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