Sometimes when we see a new ad, we instantly have a hunch about what company it’s for. This started for me years ago with Gap’s dancing campaign. Then came the inevitable Must-See-TV Old Navy Ads. Now there are those crazy, crazy Target ads (so fun, though!). But now we again have Old Navy … with the dancing Gap once had.
It’s fun to document Old Navy’s ads, which can also be crazy in their own way … because the fashion is often … okay not to my liking.
The newest ad is for a plaid called Madras (you can view the ad through that link; shop women through this link), it’s quite a flannel-print plaid. The way they’ve done it, it looks like a bunch of homeless, but pretty, people running around.
(And more skinny legs; the main model looks like she can’t support herself on those.)
For some examples of more fashion … not to my liking, look below.
Oh, the horror! of tie dye plaid! And sundresses? Hobo blazers? There’s even childish embroidery on one pair of shorts.
What can I say, Old Navy horrifies me right on schedule, at least annually.