They Just * Kiss Me Stace * fashion, bags, shoes, & design

They Just <3 Luella, Right?

February 4, 2006 by Designer Ella

So, the good Go International: Luella items for Target sold out within 3 or so days. That includes the one top in which I had interest. I knew such frenzy happened with Stella McCartney at H&M, but this is Target, and Luella’s line is supposed to be permanent. It’s kind of crazy. The designs are not that great, but the ads make them look better for layering; smart trick to get people to buy more. Now, shouldn’t design stand on its own? Some Target apparel does, even.

(And the iPod case is cute, but of course a disappointment with no size options; I can’t go without complaining.)

One outrageous thing is you just know a good percentage of what bought out is going to be sold on eBay (search eBay now) with raised prices; which does not make for sound investments by buyers; Target’s clothing is cheap (polyester and thin material). I’m not just bitter because of that top; which just fits something I was looking for and can’t find, no.

I can’t help but assume such craze is not really for pieces, but for the name. But with such tacky bag designs (as fruit-yellow in net! material, where the hanging charms now work against Luella), these pieces do not reflect the good work of Luella’s name. Why bother caring? This is name-brand loyalty to the extreme, and reflects consumer desperation.

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