Fashion is the New Pink *; Kiss Me Stace * fashion blog

Fashion is the New Pink

The public’s cry for more style is spreading to other forms of media, as well. Fashion blogs, which started to pop up late in 2004, have recently become the biggest grower in the “blogosphere,” which is in whole, the “It” of the World Wide Web. Certain fashion bloggers reportedly make six-figure incomes from the craft, while many individual blogs bring in thousands of unique visits per day.

Fashion and accessories are creeping into mainstream broadcasting, too. Boston radio station, Mix 98.5, recognized designer purse fever so acutely, they started a contest to appease the “need.” With designer purses’ prices often in the multiple thousands, and the bags being filled with large sums of money, to boot, this content is the only way for many listeners to achieve the dream of owning a piece of such luxury. The original call-in competition, and its accompanying “Purse Party”, were so popular, Mix did it for a second time–in a row.

”It seems that each year what we’re seeing in the women’s fashion luxury market there has been a migration from one category to the next,” said retail analyst, Marshal Cohen, of the NPD Group. ”A few years ago it was shoes. Last year it was jeans. This is the year of the handbag.” With handbag prices, that makes this a very big year for fashion, indeed.

“New designers such as Bottega Veneta and Be & D are asking anywhere from $500 all the way up to $5000 for [bags from] their current lines, and the phrase ‘It Bag’ is something that far too many people understand,” said handbag blogger Julie Hall of “Pursueing.”

People feel a need–they have to have the hot styles they see, especially when it comes to high-end handbags. Despite rising designer costs to fight loss of money due to counterfeiting, and economy troubles over the last few years, people are buying higher and higher priced handbags.

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by Designer Ella on January 1, 2006

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